Car2go brand was positioned as a convenient A to B urban transportation option. Our idea was to make it part of the heartbeat of any city, because every citizen is responsible for the life and personality of their city.
A heartbeat is the first sign of life. We created an app for soon to be mothers to share their unborn babys' first sign of life with those nearest and dearest to them.
Almost all of the big brand breakfast cereals marketed towards children contain way more sugar than is recommended by the world health organisation.
Rebelicious exists to change that. Their breakfast cereals contain up to 40% less sugar. They asked us for a campaign that would provoke the big brands into entering a discussion about the sugar content in their products.
For German speakers there is a review below from Horizont who voted it as their ad of the day.
To announce their new brake energy recovery system Seat engaged the public with this surprising product demo in a real Taxi in Düsseldorf.
It only got a shortlist at Cannes because the jury believed the passengers were actors. They weren’t. Sometimes an idea seems to good to be true :-)
