German comedy drama series The Mopes starring famous Berlin actress Nora Tschirner is a quirky show that deals with the serious issue of depression.
The main character Monika, played by Tschirner, is the living embodiment of a depression. And she follows people around speaking their own darkest thoughts to them out loud.
The campaign we developed to launch the show was simple. Give people a taste of Monika wherever they were. And make her sharp tongued put downs relevant to every situation and media channel.
While leading the creative department at VCCP Berlin I oversaw the Spotify account for which we produced between 30 and 50 campaigns a year.
Our tasks ranged from artists launches, album releases, podcasts, playlists and brand campaigns.
The first film gives you a brief overview of the work we produced, a mix of fan first events, visual concepts for live shows plus digital and classical communications and campaigns.
The second film is an experiential idea created for fans of Apparat, a German electronic artist for those who aren’t down with the kids.
Whilst at Grey in Düsseldorf I was the executive creative director across EMEA for Lenor.
The more than Laundry campaign my team and I developed ran across Europe from 2014 to 2017.
The campaign elevated a brand that was merely a utility into one that really understood the deep and multi faceted connection we have with our clothes.
They can be your identity, your memories, your passion or your protection. In short, Lener believes clothes are more than laundry.
Adweek called it some of the richest copy in years and the campaign was recognised at One Show, ADC, DDC, Clios, and won a gold Euro Effie. Famous and Effective!
On the left you can see a selection of the online films, promotions and static media that were part of the campaign.
more than laundry case film
An ode to the humble skirt
ode to trousers
same password: opensesame
I was the Executive Creative Director for Febreze over EMEA and India between 2011 and 2019. Achieving year on year growth in market share in existing markets as well as hugely succesfull launches in several new ones. Enabling millions of people to 'Breathe happy'.
The Breathe Happy campaign won a Cannes black lion in 2012 and won at the Euro Effies 6 times in the 7 years I was on the account.
The case film for the 2012 Cannes black lion award.
Would an antenatal class smell the lingering odours from a raucous rock party in the same room the night before?
The Febreze TV spot for Christmas 2018.
This ‘interactive non-interactive’ digital billboard won at Cannes, Epica and Plakadiva in 2012.
Between 2001 and 2007 I produced a lot of work at Ogilvy London for the agency's main client; the Ford motor company. I worked across their portfolio of brands from Fiesta, Mondeo, Focus and Ka to the Ford of Britain retail business.
The pinball film won two wooden pencils at D&AD.
Every 3 seconds the world loses a child due to highly preventable causes.
For the universal Children's day we brought attention to this horrible statistic by releasing this recording of a special performance by the Wuppertal boy's choir from their homecoming concert.
The work won at New York Festivals, won a silver and a bronze at ADC and was a finalist at one show.
Here you can choose to watch the case film or the performance itself.
A project to announce Seat's brake energy recovery system in 2014.
Remained on the shortlist at Cannes because the jury believed the passengers were actors. They weren’t. Sometimes an idea seems to good to be true.
To promote Llumar's window protection products myself and a small team literally risked our lives to create the ultimate torture test; at Germany's fiercest football derby game.
In 2015 a project we created for battery brand Duracell made it into the Guinness book of world records. Our specially built radio controlled car travelled the longest distance ever without a single battery change.
The three was a small art project created in a Berlin smoke tank with Neil Elliot and Jan Lucas.
A chilling warning about how ice feels to sensitive teeth.
A film I co-wrote and co-directed with Neil Elliot.
A selection of static media. The outdoor campaign for leading German travel insurance brand Hansemerkur won two Cannes lions and was a finalist at New York festivals in 2015.
Cannes lions winning campaign for one of Germany's largest travel Insurance brands.
Cannes lions winning campaign for one of Germany's largest travel insurance brands.
Cannes lions winning campaign for one of Germany's largest travel insurance brands.
An Arabic twit to the classic Hitchcock icon.
Pilsner Urquell hasn't changed since it's inception in 1842 as the world's first pilsener. Unlike all other Beer brands it has never deviated into making other variants or flavours. It new it had hit on a winning formula and stuck to it. It is the beer for those that have found their own place in the world and are happy with who they are.
Pilsner Urquell hasn't changed since it's inception in 1842 as the world's first pilsener. Unlike all other Beer brands it has never deviated into making other variants or flavours. It new it had hit on a winning formula and stuck to it. It is the beer for those that have found their own place in the world and are happy with who they are.
Pilsener Urquell hasn't changed since it's inception in 1842 as the world's first pilsener. Unlike all other Beer brands it has never deviated into making other variants or flavours. It new it had hit on a winning formula and stuck to it. It is the beer for those that have found their own place in the world and are happy with who they are.
Pilsner Urquell hasn't changed since it's inception in 1842 as the world's first pilsener. Unlike all other Beer brands it has never deviated into making other variants or flavours. It new it had hit on a winning formula and stuck to it. It is the beer for those that have found their own place in the world and are happy with who they are.
Etisalat is the number one telco brand in the middle east.
A continuation of the ready when you are campaign.
A continuation of the ready when you are campaign
In 2008 I produced work for Saatchi and Saatchi out of beautiful Vienna for T-Mobile for the central Europen region. This campaign was for the brand's 14 day risk free trial initiative.
